GetResponse wins for most UK Shopify stores

Klaviyo and GetResponse are aimed at different audiences, which makes this comparison less about features and more about where your store is in its lifecycle.

The short answer

GetResponse is the better choice for early-stage UK stores — larger free tier (500 contacts vs Klaviyo’s 250), EU data residency by default, and significantly cheaper paid plans.

Klaviyo is the better choice once your store has grown to 500+ contacts and you are ready to invest in Shopify-native automation that uses purchase behaviour, CLV, and browse abandonment data.

Free tier comparison

	Klaviyo	GetResponse
Free contacts	250	500
Free sends	500/month	Unlimited
Time limit	None	None
Automation on free	Basic	Basic autoresponders
Branding on emails	Yes	Yes

GetResponse’s free tier is objectively more generous. 500 contacts with unlimited sends compares favourably to Klaviyo’s 250 contacts and 500 sends. For a new UK store building its first list, GetResponse’s free tier will typically last 12–18 months before an upgrade is needed.

Price comparison at paid tiers

Contacts	Klaviyo Email	GetResponse Email Marketing	Saving with GetResponse
Up to 1,000	~£35/mo	~£11/mo	~£24/mo
Up to 2,500	~£60/mo	~£17/mo	~£43/mo
Up to 5,000	~£110/mo	~£28/mo	~£82/mo

The gap is substantial. At 5,000 contacts, GetResponse’s Email Marketing plan is approximately 75% cheaper than Klaviyo. The caveat: GetResponse’s Email Marketing plan lacks advanced automation. If you need event-based automations beyond autoresponders, you need the Marketing Automation plan at ~£45/month — still cheaper than Klaviyo, but the gap narrows.

GDPR comparison

Both tools offer EU data residency. The difference is configuration.

GetResponse: EU data residency by default — Polish headquarters, EU data storage. No action required.

Klaviyo: EU data residency available but must be selected at account creation. If you miss this step, data is stored in the US and cannot be moved without creating a new account.

For the majority of UK stores, GetResponse’s automatic EU compliance is a meaningful practical advantage.

Shopify integration

Both tools integrate with Shopify, but the depth differs.

Klaviyo provides real-time Shopify data in its segmentation and automation engine — order history, predictive CLV, browse abandonment, machine learning product recommendations.

GetResponse provides standard Shopify integration — customer and order sync, abandoned cart emails, product blocks in email builder. Sufficient for standard automation sequences; less powerful for advanced segmentation.

If you are running a welcome series, abandoned cart sequence, and post-purchase flow, GetResponse’s integration handles these adequately. If you want to segment by predicted lifetime value or trigger flows based on browse abandonment, Klaviyo is necessary.

Our verdict

GetResponse is the right starting point for most UK stores. The free tier is the most practical option available, the EU data residency is automatic, and the paid plans are affordable enough that the upgrade from free to paid is not a significant financial decision.

Klaviyo becomes the right tool once your store has 500+ contacts, your email marketing is contributing measurably to revenue, and you are ready to use the Shopify data depth that GetResponse does not match. That transition typically happens around month 12–18 for a growing UK Shopify store.