All tools
Email marketing tools reviewed
Every tool below has been tested via a trial account. GBP pricing, GDPR data residency, and Shopify integration quality are assessed for each.
ActiveCampaign
The most powerful automation builder on this list — best for UK businesses that need email marketing and CRM together
Brevo
Per-email pricing makes Brevo the most affordable choice for UK stores with large lists and infrequent sends
Dotdigital
The only UK-headquartered platform on this list — genuine UK data residency for businesses with strict data sovereignty requirements
Drip
E-commerce-focused email marketing with a clean interface and all features on one plan — but US data storage only
GetResponse
The best free tier for UK businesses — 500 contacts, EU data residency, unlimited sends, and no credit card required
Kit
Formerly ConvertKit — the best email tool for content creators and newsletter operators, but not built for Shopify e-commerce
Klaviyo
The email and SMS marketing platform built for e-commerce — powerful, data-driven, and worth the price for serious stores
Mailchimp
The platform most UK Shopify stores start on — and most eventually leave. Here's why, and what to switch to.
Moosend
The most affordable paid email marketing tool for UK stores — EU data storage at a price that undercuts every competitor
Omnisend
The best overall email marketing tool for UK Shopify stores — EU GDPR by default, top Shopify app rating, competitive pricing