Omnisend wins for most UK Shopify stores

Omnisend and GetResponse are both EU-based, both GDPR compliant by default, and both solid choices for UK businesses. The comparison between them is less about compliance and more about feature focus and price.

GDPR — a tie

Both tools store data in the EU by default without any user configuration. GetResponse is headquartered in Warsaw (Poland) and Omnisend processes data in Amsterdam. Both satisfy UK GDPR data transfer requirements via the EU–UK adequacy decision. If GDPR is your primary decision criterion, this comparison resolves to a tie — look at other factors.

Free tier

	Omnisend	GetResponse
Free contacts	250	500
Free sends	500/month	Unlimited
Free SMS	60	None
Free web push	500/month	None
Automation on free	Basic	Basic autoresponders

GetResponse’s free tier is more generous on the email side. Omnisend’s free tier adds SMS and web push that GetResponse’s does not include.

For a Shopify store starting out and primarily focused on email: GetResponse’s 500-contact, unlimited-send free plan is a better starting point. For stores that want to start SMS and push notification experiments on day one: Omnisend’s free tier is more complete.

Shopify integration

This is where the comparison is most decisive.

Omnisend has a 4.8 Shopify app store rating from 5,800+ reviews — it is designed specifically for e-commerce. The integration is native, one-click, and the automation library is built around Shopify events (abandoned cart, post-purchase, back-in-stock).

GetResponse has a 4.2 rating from ~60 reviews. The Shopify integration covers the basics — customer and order sync, abandoned cart — but the automation library is less Shopify-specific and the product catalogue integration less polished.

If Shopify integration quality is the deciding factor, Omnisend is the clear choice.

Feature scope

GetResponse includes tools Omnisend does not: a landing page builder, conversion funnels, and webinar hosting. For UK stores that also sell courses, run webinars, or want a complete marketing platform beyond email, this additional scope has real value.

For stores that only need email (and optionally SMS), the additional scope is irrelevant complexity.

Price comparison

Contacts	Omnisend Standard	GetResponse Email Marketing	Difference
Up to 500	~£16/mo	Free	GetResponse free
Up to 1,000	~£26/mo	~£11/mo	GetResponse ~£15/mo cheaper
Up to 2,500	~£40/mo	~£17/mo	GetResponse ~£23/mo cheaper

GetResponse is significantly cheaper on the email-only plans. Omnisend’s premium reflects its Shopify-first positioning and omnichannel features.

Who should choose Omnisend

• Shopify stores that want the best-in-class Shopify integration
• Stores running or planning to run SMS marketing alongside email
• Stores that have outgrown GetResponse’s free tier and want to stay in the Shopify ecosystem

Who should choose GetResponse

• Stores with under 500 contacts that want a permanent free tier
• Businesses that also need landing pages, funnels, or webinar hosting
• Cost-conscious stores where the email-only price difference matters

Our verdict

For a pure Shopify e-commerce store, Omnisend. The Shopify integration quality difference, reflected in the app store rating difference (4.8 vs 4.2), is real and meaningful. Abandoned cart flows, post-purchase sequences, and browse abandonment automation all work more reliably and with less configuration on Omnisend.

For early-stage stores that want to start free and value an all-in-one platform: GetResponse. The 500-contact free tier is the most generous permanent free tier available from any EU-hosted email tool, and the pricing remains competitive well beyond that threshold.